54. It means to row when the water comes in.

Read at noblemtl.com

Normally, a film that has been filmed goes through post-production, but the director focuses on technical aspects such as editing, CG, and color correction, and the production company decides on the release date after confirming the distributor.

In the middle of the second half, director Kim Jeong-nam’s smartphone rang loudly. Looking sideways, it was a call from Tyrone Pictures director Kim Jong-gil.

“Yes, Director Kim. What are you doing?”

“Oh, director, you’re busy these days because you’re working on post-production, right? It’s no different, I contacted you to tell you after the distributor has been confirmed. do not be surprised. It has been confirmed as ‘Winner Brother’!”

“’Warner Brother’? No, I won’t be distributing it unless it’s a mainstream genre that makes money, so how…?”

“Our representative really worked hard this time. Playing golf with the CEO of ‘Warner Brothers’ all day and entertaining them. Ugh! I felt sorry for everyone watching from the side.”

“CEO Han did something really big this time! Anyway, it went so well. You suffered. Director.”

“What have I been struggling with? Anyway, I am happy to bring you good news. If you finish the post-production well and get a release date, I will schedule all the way to the premiere and contact you. ah! And the marketing team said that this time, the making film was chosen so that it would be released in advance.”

“Please take care of that part and proceed with it.”

“all right. Director. We will contact you again.”

***

film production process.

In the past, ‘Making Film’, which was provided as a one-off attraction like ‘NG (No Good)’, has become a new marketing ‘trend’ with the development of the Internet and the emergence of SNS.

A making film originally refers to a film that records the production process of a movie or drama, such as small episodes on the set, practice or mistakes made by actors, and on-the-spot interviews with performers.

In recent years, production companies have tended to actively utilize making films to promote their films. This was because issues could be created prior to the release and audience reactions could be checked.

“Even if I think about it, there must have been a lot to pick up on the film from the film production process. There were so many different things. I’m looking forward to it too. Anyway, please actively use the making film for marketing purposes on the Tyrone side.”

“all right. Director. Even so, our marketing team is working hard.”

A few days later.

A video is uploaded to the Nutube Tyrone Pictures channel.

[Pre-release of the making film for the movie ‘Jizon(至尊)’! Subtitle: The process of an actor becoming a stray cat butler]

The hugely aggressive title, which had not been seen in previous making films, quickly caught the attention of many.

↳ Huh, did I watch the making film or TV animal world?

↳ Geumbi is a sleepy kid ㅠㅠ I’m jealous of the cat… She seems like a genius cat?

↳ The making film is really fun hahahahaha Song Gyuha is a druid? All animals are tamed hahahaha Why are you listening to Gyuha Song?

↳ This is the first time I have seen an interview in which teacher Park Chang-soo praises someone like that. This is very surprising.

↳ Wow! The atmosphere on set is breathtaking. It looks like some kind of acting showdown.

The reaction was truly explosive. Due to the huge title aggro, it received a lot of views and empathy, and as it was uploaded as a real-time You Tube hot issue video, it started to become a huge viral due to the magic of the algorithm.

A week after uploading the making video of Jijon (至尊).

[Pre-release of the making film for the movie ‘Jizon(至尊)’! Subtitle: The process of an actor becoming a stray cat butler]

3.12 million views

This amount of views was an unexpected number even from the marketing side of Tyrone Pictures.

“Wow, that’s great. 3.12 million in one week.”

The Tyrone Pictures marketing team cheered for the record-breaking number of views, and a new video was uploaded to You Tube even before the craze for the supreme making film was gone.

[Jizon (至尊) Cutie maknae Jeong Ha-yeong filming site VLOG of the makeup team. And actor Song Gyu-ha’s real personality revealed]

Another aggressive video was uploaded to Nut View, and it became like pouring gasoline on the craze of the best.

↳ I couldn’t help but come in after seeing the title… Aggro artisan ㅇㅇ

↳ If you haven’t seen the video yet, beware of anti-war.

↳ Wow, but is Song Kyu-ha’s personality a true story… It’s not easy to do that, really

↳ But in the meantime, he’s so good at catching up hahahahaha cute

↳ But isn’t it a go-stop where you squeeze and play?

↳ It’s Jung Ha-young who posted the video, but I’m not a master at risking everything.

↳ Look at that embarrassed face. If it came out of nowhere, both women should be actors.

The youngest member of the make-up team, Jung Ha-young, posted a vlog on the shooting site of the supreme (至尊), causing another stir on You Tube and becoming a hot issue video, and a huge number of comments were posted, driving issues.

As a result, Jung Ha-young’s VLOG video also recorded 1.98 million views in two weeks, contributing to the publicity of The Supreme, and it was rumored that he even received a special reward from the production company.

But why is viral marketing so viral?

Like a virus that infects the surroundings, an issue that once blew spread quickly like a sailboat meeting a fair wind.

[Director Kim Jeong-nam’s highly anticipated new film, ‘The Greatest One’, aroused all sorts of topics even before its release]

[The personality controversy of Song Gyu-ha, the lead actor of Jijon (至尊)! what is that entity? ]

[This year’s most anticipated film, ‘Jizon(至尊)’, has a marketing effect due to the huge topic of the making film released before its release]

Celebrity reporters also started writing related articles at random, wanting to be at this time.

A work that became a hot topic without any special marketing, and even before the historical drama genre was released, was unusual enough to be counted among three fingers throughout Korean film history.

***

Gyuhane Apartment in Seongsu-dong, Seoul.

After a while, Gyu-ha was spending time alone at home reading a book without going out today.

“Nyaaaong”

Geum-bi, with shiny bright yellow hair and impressive round eyes, came to Kyu-ha’s side, rubbing her hair and showing cute charms.

“Are you hungry, Geumbi?”

“Grrr.”

The sound in Geumbi’s throat sounded like snoring or a faint engine sound.

I didn’t know it at first, but Geumbi making this sound was one of the expressions of affection for feeling very good today.

“I must be in a good mood because I’m alone at home today.”

“Nyaaang.”

Gyu-ha seemed to understand, and as he stroked Geum-bi’s hair, his phone rang loudly.

– Stellar Han Jeong-hee, team leader

“Your boss.”

“Miss Gyuha, did you watch the news and You Tube? Awesome! No, even before the release of any movie, my God.”

“……?”

“Oh sorry. Did I speak too carelessly? The supreme making film was released in advance, but the response is very enthusiastic. Did you bring the cat you met on set?”

“Yes, she is rolling next to me.”

“Oh my gosh···. It’s real. Strange things happen around Kyuha. Anyway, is it true that you helped the youngest member of the makeup team clean up?”

“I did help clean up for a while, but it’s really short-lived.”

“Ho-ho-ho. They said that a person who becomes a successful person can do anything… Anyway, the number of views for both videos is no joke. Memes are spreading at an alarming rate. With the title of Song Gyu-ha, a modern-day druid.”

“Yeah? Are you a Druid?”

“Anyway, that’s not what’s important, what’s important is that the movie is making a lot of headlines before it’s even released. Currently, according to our marketing team’s analysis, it is dominant that those two videos have already created a marketing effect of billions. This movie is somehow not serious.”

“Anyway, is that a good thing?”

“You shouldn’t be thrilled, but at this level… I think it would be good to expect a big box office hit if the work is good. ah! And Tyrone contacted me, and they said that a release date has been set. They say it’s April 13th, two weeks ahead.”

“It means that we will row when the water comes in.”

“Yes. So I think Kyu-ha should prepare for the stage greeting preview next week.”

“Yeah. I know that.”

After hanging up the phone, Gyu-ha stayed blank for a while, then looked at Geum-bi, who was playing alone, and said,

“Anyway, I think I did a good job saving you that day. Wouldn’t things have worked out this well if I had just watched people die out of curiosity?”

“Nyaaong.”

“No matter how many lives I’ve lived, life is so amazing. It’s the same with meeting you, Geumbi. There are many changes in life’s fortunes and mishaps, so it’s hard to predict. I think the answer is to just live with the flow. In the future, if possible, it would be better to choose to save rather than kill.”

Gyu-ha talked about this and that to himself as if talking to himself, and Geum-bi, with her bright eyes, only looked at Gyu-ha without turning her head once.

***

The premiere schedule of Jijon (至尊).

A press conference was held on March 10th.

The media distribution preview was a kind of business operation for movie distributors, reporters, film critics, and other people related to distribution and media.

It was a very important position because the number of opening screens could decrease if it did not receive good reviews at the distribution preview. Also, it was very important from a marketing point of view as it first showed film experts what kind of film it was and exposed reviews about it through the media before it was hung in theaters.

clap clap clap clap.

At the media distribution preview, there were many people with deep interests, so the reaction was stark according to their satisfaction with the movie. When the movie credits went up, most of them stood up and gave a standing ovation.

“bravo! That’s great.”

“This movie was chosen too well?”

Overall, the reviews that were very satisfactory were the main ones, and film critics and reporters quickly released their best reviews to the public.

Park Jong-hoon Movie Columnist

[The lines that made me shudder, even breathing between Mars and Venus. The song of the blood-soaked land that can still be heard.]

Reporter Lee Sang-mi ＜Cinema 24＞

[A spectacle of dialogue created by tongues colliding. A bloody acting showdown that can be felt even off the screen]

↳ Hey, I have no choice but to watch this, right?

↳ Critic Choi Dong-jin, who is known for playing all movies, also highly praised this movie.

↳ I already booked the opening day. Of course I don’t have a girlfriend

↳ I also made a reservation. If it’s not fun to watch, you should curse at it.

When film experts left reviews praising the Supreme, it started to attract the attention of many movie buffs, and eventually, the job came to an end.

[Kim Jeong-nam’s new film ‘The Supreme’ ranked first in the reservation rate even before the release]

[Confirmed to be released on the eve of the topic before the release of the movie ‘The Supreme’]

[The movie ‘The Supreme’ is highly recommended by Korea’s leading economic leaders and is a hot topic even before its release]

The Korean film industry is starting to heat up.